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Key Marketing databases
As well as finding articles in your Library Search you can also search the following top databases.
ABI/INFORM complete (Proquest) (1971+)
Access to articles on business and economic conditions, management techniques, theory, practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Includes information on thousands of companies with business and executive profiles.
Business Source Ultimate
Provides historical information, current trends, future developments and changes in the business world. Includes case studies, country economic reports and company profiles, interviews with executives and analysts.
INFORMS serves the scientific and professional needs of Operations Researchers and those in the Management Sciences including educators, scientists, students, managers, and consultants. The Institute serves as a focal point for O.R. professionals, permitting them to communicate with each other and reach out to other professional societies, as well as the varied clientele of the profession's research and practice.
Abstract and citation database of peer-reviewed journals, books and conference proceedings in a wide range of disciplines. Includes author and affiliation searches, citation impact and analytical tools.
Scopus has a limit of 2,000 citation exports.
World Advertisting Research Centre (WARC)
Full text case studies, statistics, papers, conference papers and journal articles in the areas of advertising, marketing, branding, media and marketing research.
Other useful databases
Public Relations and Advertising Digital Commons Network
Free, full-text scholarly articles from hundreds of universities and colleges worldwide. The Network includes a growing collection of peer-reviewed journal articles, book chapters, dissertations, working papers, conference proceedings, and other original scholarly work.
Archival access to scholarly journals published in the Arts and Humanities, Sciences and Social Sciences, music, business, mathematics and statistics.
SAGE journals online
Business, Humanities, Social Sciences, Science, Technology and Medicine
Taylor and Francis
Full text journal articles. Subject areas include science and technology, social sciences and humanities.
Journals that focus on the subject areas of management, information science, education, sociology and engineering.
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