Public Private Intersections in New Media - introduces students to the key concepts in new media and addresses a host of new media issues including the collapse of distinctions between media forms and the societal effects of new technologies, such as blogs, chat rooms and Face
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Call Number: 659.2 MOSS
Publication Date: 2012-01-24
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
Analysing Media Texts
Call Number: 302.23014 GILL
Publication Date: 2006-05-01
The accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council 'Learning on Screen Award' for Interactive Media (Course and Curriculum related content). More about the awards and the shortlist can be found at www.bufvc.ac.uk/conferences/learningonscreen/losawards.html Visit the Understanding Media series microsite. This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads. The book has an accompanying DVD-ROM for PC users. "Another exemplary volume from the OU presents a wide range of questions that cab be asked about mediated texts and the complexity of providing adequate answers to such questions. An enjoyable interactive DVD-ROM offers exercises that allow the reader to make the critical language their own." Professor Annabelle Sreberny, Centre for Media and Film Studies, SOAS. "This is an impressive resource, accessible and user-friendly, but authoritative in its development of established theories of textual analysis. The DVD-ROM offers a series of excellent exercises making this a 'must-have' for all undergraduate media studies courses." Professor Richard Paterson, British Film Institute. "An excellent introduction to the theory and practice of media analysis [and] a much-needed 'toolkit'... The DVD-ROM, with its 'cool' design, clips gallery and innovative narrative sequence builder, allows students to put into practice skills acquired throughout the text and offers an important tool for bringing concepts to life... A wonderful addition to a first-rate series." Alison Griffiths, Associate Professor, Communication Studies, Baruch College, The City University of New York.
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