Public Private Intersections in New Media - introduces students to the key concepts in new media and addresses a host of new media issues including the collapse of distinctions between media forms and the societal effects of new technologies, such as blogs, chat rooms and Face
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Call Number: 659.2 MOSS
Publication Date: 2012-01-24
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
Analysing Media Texts
Call Number: 302.23014 GILL
Publication Date: 2006-05-01
The accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council 'Learning on Screen Award' for Interactive Media (Course and Curriculum related content). More about the awards and the shortlist can be found at www.bufvc.ac.uk/conferences/learningonscreen/losawards.html Visit the Understanding Media series microsite. This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.
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Faculty Librarian Science and Information Technology